Microsoft XBOX
XBOX Games Showcase 2026 / Gears of War E-Day Direct
Branded Content, XR
CEO of Hyper and Director of Virtual Production, Malika Lim Eubank, standing in as CEO of XBOX, Asha Sharma during production setup
Behind the scenes director Zac Lim Eubank working with DP and XBOX Producer on the look of a scene
With a new CEO in Asha Sharma, XBOX aimed for this year’s showcase to reassure customers of the strong future of the brand while not forgetting its past. Hyper reached this goal as the leaders of the production’s direction and XR integration, setting the tone of the entire event.
Through our creation of branded virtual backgrounds, directing of executive level talent, and adaptation of tight timelines, this goal was met overwhelmingly, with major media outlets highlighting the showcase as one of the year’s greatest.
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