Activision Blizzard
Overwatch 2026 Spotlight
Branded Content, XR
After a successful production of Blizzard’s Overwatch Spotlight in 2025, Hyper returned to lead the 2026 edition. Hyper was in charge of creative direction, on-set production, and all XR elements, including physical and virtual set construction.
The goal of this project was to create a rebirth for the franchise in style. By going bigger than the previous year, both in video production and in game announcements, this spotlight caused the biggest spike in player count the game had seen in years.
1.2M+ Views
Multiple press mentions